Albion’s New Brand – created as part of Project Rising Tide.
A story about Albion using the new branding by Arnett / Muldrow
Albion - Now a Trail Town
This color palette shows the water, the parks, and the vibrancy of Albion.
Expanded color palette include brighter colors.
Examples of how the new colors can be used in ordinary settings.
Albion has a wealth of bridges that are somewhat magical.
Some advertising campaigns were created to get community feedback.
Our empty storefronts can show some vision.
Municipal services can show the coordinated style.
The organization logos and the destination brands of Albion can all be updated to use this new coordinated style.
Albion - A Destination City
Example of Municipal branding with downtown promotion.
Wayfaring signs will help with Albion's historical tourism.
Our favorite slides from the Branding Reveal.
Learn more about Project Rising Tide – Albion here: