Albion Michigan Branding 2019

Albion Michigan Branding Input session May 2019
Albion Michigan Branding Input session at Washington Gardner School May 2019

The Community of Albion received a special branding consultation in May 2019.

This was a 3-day process with a consultant, Ben Muldrow of Arnett Muldrow & Associates of Greenville, North Carolina,  flying in, touring the community, interviewing people, and getting input.

The result was a “Branding Reveal” that took place at Albion District Library on Thursday, May 16, 2019.

The consultant, Muldrow, identified some of the most memorable ways that our community is already sharing our city name and favorite colors.

The video of the reveal includes many interesting facts about Albion, and how the people feel at home here. It also mentions some of the reasons why we sometimes feel disconnected.

The consultant will be receiving feedback from the Branding Task Force Committee and finalizing a “Branding Tool Kit” that will be available for any organization or individual in the community to use.  This will be a work in progress and will adapt for different uses and times.

One example he mentioned to show that Albion is a Hub of Trails, and also has 21 bridges is shown below.


Click the image above to see the one hour video of the “Reveal” presentation, or use the link below.

There is also a pdf slide show without the voice over that is faster to preview. Click the image below for the multi-page pdf presentation.

or use this link below.

Watch for more information here after the article in the Recorder newspaper is published.

See a slideshow of the Albion brands here.